Reverse Logistics

Lend a Hand to the Future

With the increase in the world's population, its level of consumption also grows, and the destination of post-consumer packaging has become a relevant issue for companies.

Since 2012, Flora has participated in the post-consumer packaging reverse logistics program “Mãos Pro Futuro”, which aims to create opportunities and generate income for people who make a living from recycling. The initiative is coordinated by the Brazilian Association of the Personal Hygiene, Perfumery and Cosmetics Industry (ABIHPEC), in partnership with the Brazilian Association of Cleaning Product Industries (ABIPLA) and the Brazilian Association of Mass Pasta Industries (ABIMAPI).

The program seeks solutions for the proper disposal of post-consumer packaging and efforts to increase recovery rates for these materials.

In 2022, the Program recorded 163,845 tons of packaging recovered and sent for recycling. The volume is 11.3% greater than that recorded in the 2021 balance sheet. The expansion of the partnership with cooperatives of recyclable material collectors and the presence of the program in the national territory add to the positive results.

Currently, the Program serves 182 waste picker organizations that operate in 165 municipalities and, in this way, unites actions that enable the recovery and recycling of post-consumer packaging, thus reducing the volume of materials that would be sent to landfills and, in parallel, creating opportunities to improve working conditions, quality of life and income for collectors of recyclable materials.

“Mãos Pro Futuro” Program has the following main objectives:

AD Circular Program

In order to expand the recycling of its waste, Flora joined, in 2021, the Circular Program, an initiative by Avery Dennison in collaboration with Boomera, which aims to ensure the recycling of waste generated by the use of self-adhesive labels (liner and skeleton) and its transformation in new materials.

88% of the waste generated in the chain is paper liner, PET liner or film skeleton.

This initiative was successful in providing a solution for the recycling of items with low recyclability of three materials (paper liner, PET liner and skeleton film).

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