Personal Care

OX Cosméticos has been present in the Brazilian market since 1995, offering high-performance hair care. Today, it has a portfolio composed of shampoo, conditioner and treatment mask.

OX believes that what is essential is what remains.

Therefore, the formula has the OX Durable Beauty System, an exclusive international technology that promotes hydration and durability. With the sequential release of the ingredients for up to 120 hours, it ensures that the actives remain in contact with the hair fiber for a longer time, even after washing. The result is your most beautiful, smelling and hydrated hair for up to 120 hours. All products are vegan and not tested on animals.

In 2023, the brand launched new lines, with the benefits most sought after by Brazilian consumers, in addition to a line with innovative ingredients that are trends in the world cosmetics market.